We've Made it Official

WIT was founded out of the belief that training has the capacity to change lives. Together, with CrossFit® , we’re continuing on in 2021 and beyond with the exciting challenge of providing for the fitness community on a bigger scale than ever before.

Dan Williams

Dan Williams

WIT Co-Founder & CEO

"WIT stands for Whatever It Takes and we believe that training changes lives and we want to change as many lives as possible. The CrossFit® methodology and community have been doing this for over 15 years, so we are perfectly aligned in our values and our desire to promote fitness for all."